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Facebook lead gen ads: Instant forms vs. website conversions
Are you looking to get more leads for your business on Facebook?
While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right optimization in your campaign.
This article tackles the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads.
Instant forms vs. website conversions in Facebook ads
Your first step in setting up lead gen ads is understanding which type of campaign you want to run. There are two main types within the “Leads” campaign objective in the Meta platform:
Instant forms.
Conversions.
(In my opinion, the Messenger or Calls conversion options are not quite as effective at the time of this writing.)
The biggest difference is that instant forms happen all on Facebook. This ad will look just like any ad but you will see the Form on Facebook designation on the ad.
When you ...
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