Exposure By Design

Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of this article. If you pop into either of the fantastic SEO communities on Twitter or LinkedIn, you’ll inevitably encounter some common SEO myths: “Longer dwell time means a good user experience, so it must be a ranking factor” “A high bounce rate indicates a bad user experience, so it must be bad for SEO” Social media posts like these get tons of engagement. As a result, they amplify the myths we try to squash through repetition, false evidence, and faulty logic. The problem isn’t limited to social media, either. There are plenty of high-profile websites that package hypotheses as facts because readers eat them up. These myths are a huge problem because they’re red herrings. They cause marketers to prioritize projects that won’t improve the content, user experience, or Google search performance. So how can the SEO community