Four brands commit to ethical marketing: Here’s how to join them
30-second summary:
Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and beverage
There is a unique opportunity for brands to align their own purpose and growth with consumer desires to look after the world we live in
Brands must step up their sustainability efforts and can share powerful success stories to inspire confidence and trust in their brand
A healthy sustainability strategy can motivate and inspire people, creating a multiplier for inclusive growth
In honor of Earth Day 2022, I hosted The Marketing Society’s panel about driving the future of sustainability. The discussion featured four global marketing leaders from brands in the food and beverage industry: Danone, PepsiCo, Diageo, and Kitopi.
Today’s shoppers have a greater desire to do good and are paying close attention to the environmental impact of their purchases when picking a brand. The ‘2021 Food and Health Surv