Business To Business Marketing: Its Differences In Strategy

 


Business to business and business to consumer marketing types have essentially the same fundamental principles. Both choose target markets and based from them, they make their marketing decisions, such as in coming up with prices of their service or good and selecting the type of distribution and promotion they would employ.

The business to business marketing generally focuses on functionality of the product rather than on anything else. It also has the capacity and resources to buy from the international markets.


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