Exposure By Design

Knowledge panels are one of the most coveted, yet mysterious elements in organic search. Brands desire to have their own robust Knowledge Panel entry, but are left with little to no control over what appears in them.  By this point, we should all have a basic understanding of entities within Google’s Knowledge Graph. Consider that required reading for this article. Where does Google pull entity data from? We all know that Google pulls information from their Knowledge Graph for knowledge panels, but where do they pull information for the Knowledge Graph?  Technically, Google can use information from any crawlable website for their Knowledge Graph. However, we most often see Wikipedia as the dominant source of information. The types of websites Google likes to pull from are typically directory-style websites that provide information that is: Accurate. Structured. Consistent. Jason Barnard’s Kalicube has an awesome resource that tracks en...

Getting backlinks is one of the most challenging and time-consuming tasks in SEO. So how do you get started on creating a successful outreach program that brings in quality links? Join Purelinq’s Kevin Rowe, who will walk you through creating a scalable outreach program to create a natural link profile, meet minimum quality requirements and drive maximum impact. Register today for “Everything You Should Know About Building Quality Links at Scale,” presented by Purelinq. The post SEO webinar on getting quality backlinks appeared first on Search Engine Land.

What you’re about to read is not actually from me. It’s a compilation of PPC-specific lessons learned by those who actually do the work every day in this age of machine learning automation. Before diving in, a few notes: These are “lessons already learned.” Things change (the platforms giveth, taketh, and sometimes just plain change the way campaigns need to be managed). Below are a mix of strategic, tactical, and “mindset-approach” based lessons. Lesson 1: Volume is critical to an automated strategy It’s simple, a machine cannot optimize toward a goal if there isn’t enough data to find patterns. For example, Google Ads may recommend “Maximize Conversions” as a bid strategy, BUT the budget is small (like sub $2,000/mo) and the clicks are expensive. In a case like this, you have to give it a Smart Bid strategy goal capable of collecting data to optimize towards. So a better option might be to consider “Maximize Clicks” or “Search Impression Shar...

Graphic designers have been using borders for as long as they have been designing things. And they’re a fun element to play with. We’re taking a look at eight border design concepts (most of them you can actually download as project starters), along with tips for usage and some examples that you can try in projects. Sometimes a great border can help separate your design for other elements, such as around the perimeter of an ad. Other times, a border can serve as an element to help break up different parts of a design, or frame messaging or content. While borders are most frequently thought about in terms of print design, they can be a valuable digital design tool as well. A good border defines a space so that users know where a design begins and ends. (Pretty simple, right?) 1. Ink and Tattoo Style A simple lined ink border can create a distinct edge on a project with a bit of a funky flair, especially with ink elements that have a tattoo-style design. This border style...

Responsive Search Ads – RSA for short – are not the new kids on the block. RSAs have been a part of the PPC ecosystem for a few years. That being said, RSAs have been a hot topic in 2022. Why all the hubbub about them now? This summer, the preceding ad type, Expanded Text Ads, is being deprecated. This puts Responsive Search Ads front and center for advertisers as the singular text ad type for search campaigns. Let’s dig in a little bit deeper on RSAs, the change and how you can maximize your potential with RSAs. Why RSAs matter Responsive Search Ads are all about serving the right message at the right time. RSAs are a flexible ad experience that show more customized content to reach your customers. These ads adapt your text ads to closely match what someone is searching for when they search for it. Further, RSAs can help to reduce bulky operations and save time. Advertisers provide up to 15 headlines and up to four descriptions. All of these components can c...

  Potential clients are searching online for businesses like yours. Are you being found? Do you even appear? SEO will help you to appear in the search results. Let Exposure By Design help you to design and implement a campaign to get you started. Check out more About Us! https://bit.ly/2V4R9n5 info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ https://local.google.com/place?id=11331915542443172114&use=posts&lpsid=CIHM0ogKEICAgID2mu3aiQE #digitalMarketing #advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation

Videos are no longer just about entertainment. They are now the most effective medium for marketing, communication, and education. And it has opened many doors for creators, allowing them to make millions while doing what they love. There are many YouTubers out there who just upload videos and continue to earn revenue from those videos for many years. Popular influencer Ali Abdaal, for example, has made over $190k from a single video he uploaded in 2018. And that’s just one of over 450 videos on his channel. Of course, there are many other ways to earn money on YouTube and you don’t need a million subscribers to get started. One thing you do need is a easy-to-use and affordable video editing software to create great content. An app like VideoProc Vlogger. VideoProc Vlogger is the perfect software for YouTubers, TikTokers, marketers, and vloggers for making professional-looking videos. Why? Because it’s beginner-friendly and completely free to use! If you’ve ever struggled with ho...

Have you ever felt perplexed about how to use WYSIWYG editors in WordPress? We’ll guide you through what WYSIWYG editors are, give you tips on using them, and show you an alternative to the built-in WYSIWYG editor for WordPress. What is a WYSIWYG editor? WYSIWYG stands for “what you see is what you get”. This means that whatever content is entered into the editor is shown exactly the way it will be displayed when it is published. It is similar to desktop publishing tools such as Microsoft Word, having similar formatting tools displayed on the toolbar at the top. WYSIWYG editors are usually integrated into various apps and websites. They can be used for content management, website building, messaging, and other different features. However they’re used, these special editors significantly save development time, reduce maintenance and manpower costs, and provide the ideal user interface and experience. When should you use a WYSIWYG editor on WordPress? In WordPress, the WYSIWYG ...

More than 300 billion emails are sent and received every day. But only a fraction of those emails get opened and read by users. Although, getting people to open your newsletter is only the first step of the process. The design and the contents of your emails are also crucial to getting your audience to engage with your newsletters. One of the best ways to grab user attention and boost engagement in email newsletters is to use modern and stylish email designs. That’s exactly what this post is all about. We brought a collection of business email templates that you can use to create more attractive and engaging emails for your business newsletters. These templates are compatible with almost every popular email marketing software. Have a look. Gaice Mail – Agency Business Email Template When it comes to promoting your creative agency, email is going to be your biggest ally. Having a beautiful email template like this will go a long way to get your emails noticed by your potenti...