Exposure By Design

  Remarketing is the most important piece of your marketing. Now you can target people that have shown interest in your products or services. Let Exposure By Design help you to design and implement a campaign to get you started. #DigitalMarketing #Advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ Related Post : https://posts.gle/3zBYwM

We know that schema helps harness the power of your content by making it more discoverable in search results. Our last article, How to deploy advanced schema at scale, covered the schema deployment and maintenance process. The next step is to track the performance of your schema. This article will discuss the KPIs for measuring the impact of schema deployment, ways to monitor schema errors, and how to analyze your content’s SERPs performance. Setting up the right measurement steps and metrics These two steps are critical when it comes to measuring your schema performance: Schema analysis : Assess the schema deployed on various high-performing assets such as URLs, images, videos, FAQs, etc. Identifying the right KPIs to measure : This includes impressions, clicks, CTR, SERPs saturation, and potential cost savings. Analyzing deployed schema Schema analysis is essential for identifying the right assets for large websites. Ideally, s...

It’s been 11 years since Google launched one of its most significant algorithm updates, Penguin. Here, we’re looking back over more than a decade of Penguin. Find everything you want to know about Google’s Penguin algorithm update – what it is, why it was launched and its impact – plus Search Engine Land’s coverage of Penguin from 2012 to 2021. What was the Google Penguin update? The Google Penguin update was an algorithm update launched on April 24, 2012, to combat webspam techniques. Penguin’s primary focus was link building, keyword stuffing and general webspam. The war against webspam wasn’t new as Penguin followed the Panda and Page Layout algorithm updates. All of these updates had a common goal – to reward high-quality content and sites in search that provided a great user experience and fulfilled search intent. Penguin was an extension of these efforts. It was thought that Penguin affected 3.1% of queries in Eng...

Guides are all over the web. Google any word + “guide,” and you’ll probably find someone has written about that topic, no matter how obscure. But there’s a good reason for this: Well-written guides are extremely valuable pieces of content. When your audience encounters your guide at the right place and time, it can be life-changing. Your guide may be the cornerstone or the turning point in their experience of a particular topic. You could teach them valuable skills, introduce them to a vital concept, expand their knowledge, or help them understand a complex subject. As you’d imagine, a good guide can help build a strong trust between a person and a brand. And trust contributes to the customer experience. It can eventually translate to profitable action like converting a casual reader into a subscribed follower or turning a fan into a customer. That’s why it’s time to learn how to create optimized, useful, and comp...

  Potential clients are searching online for businesses like yours. Are you being found? Do you even appear? SEO will help you to appear in the search results. Let Exposure By Design help you to design and implement a campaign to get you started. #DigitalMarketing #Advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ Related Post : https://posts.gle/3zBYwM

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s email marketing, though. Marketers have embraced capabilities for data-driven personalization, multi-channel campaign management, audience segmentation, testing and more – some of these driven by AI and machine learning. MarTech’s  “Email Marketing Platforms: A Marketer’s Guide“  examines the current market for enterprise email marketing platforms and the considerations involved in implementing them. This 59-page report is your source for the latest news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers. Also included in the report are profiles of 10 top vendors, pricing information, capabilities comparisons and recommended steps for...

Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic evergreen, why evergreen content is important and some examples to inspire you. What is evergreen content? Evergreen content refers to any type of content that remains ever relevant, ever accurate, and ever useful long past its publication date. Think of it this way: Evergreen trees always look green and fresh, even in the dead of winter. By the same token, evergreen content always looks green, fresh, and up to date – even if it was published two years ago. (Two years old is positively ancient by the internet’s standards, but if your content is evergreen, that’s not a problem.) To be considered evergreen , your content must pass these checkpoints: It’s written on a topic that doesn...