Exposure By Design

No, your eyes aren’t deceiving you. This isn’t Twitter. It’s Google and they’re testing a new gold verification badge. The badge was noticed by Alex Kubica who posted about it on Twitter. Just saw a gold badge https://t.co/EL0nQcDhNu pic.twitter.com/Zsbc4oHShT — Alex Kubica אלכס קוביצה (@alexkubica_eth) April 24, 2023 Other advertisers noticed it, too. @rustybrick yellow check marks! is this new? pic.twitter.com/AGiP8pokG5 — Alex Melen (@amelen) April 24, 2023 What’s going on. Previously, we noticed a blue verification marker and a blue badge-like label, and now a gold version has emerged. It is important to note that this development is part of Google’s ongoing advertiser verification initiative, and we are now witnessing Google implementing small blue checkmarks for advertisers who have been verified. Image courtesy of Barry Schwartz at Search Engine Roundtable Why we care. These verification badges si...

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance. Register today for From “Clicks to Conversions: Drive Performance with Marketing AI,” presented by Pecan. Click here to view more Search Engine Land webinars. The post From clicks to conversions: Drive performance with marketing AI appeared first on Search Engine Land.

If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way to collect your top recommendations for products or services and promote the tools and resources you love and use in your business. And as part of your content strategy, a resource page can add depth and value to your website. Let’s go deeper into what a resource page is, why you should create one, and how to do it, plus resource page examples. What is a resource page? A resource page is a curated page that links to helpful resources, tools, apps, products, services, media, or websites that your audience may find useful. (You may also know this page as a “recommended tools” page, an affiliate links page, or even a brand “toolbox.”) A resource page is a one-stop shop for finding a brand’s recommended resources, including the tools or products its staff uses and loves in the compan...

When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and create a measurable plan. How do you get started? Read on to find top tips on prioritizing SEO keywords for content creation. Think about business and marketing goals If you’re creating SEO content, you must have a goal in mind. You should be working toward ranking a particular set of keywords, usually based on a specific topic. An end goal is essential for measuring SEO success. A complete optimization might be doable if your site is less than 20 pages. More than that, you need to hone in on a topic cluster. Your topic cluster will be a section of your website. For example, if you sell housewares, you might prioritize ...

  What makes retargeting so effective? Retargeting works because it focuses on people who have already shown interest in your brand, which means a higher rate of click throughs and online conversions. Retargeting is a way to convert browsers into buyers; bringing back the 98% of people who don’t buy on their first visit to your website. Let Exposure By Design help you to design and implement a campaign to get you started. #DigitalMarketing #Advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ Related Post : https://posts.gle/pJQfy4

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more Search Engine Land webinars. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on Search Engine Land.

The April 2022 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update, according to Semrush and Rank Ranger data. About the Google April 2023 reviews update.  Google released the April 2023 reviews update started to roll out at about 12 p.m. ET on April 12. This update took 13 days to roll out and completed on April 25, 2023. This was the seventh reviews update and the first Google update that targeted more than just product reviews. Yes, this version went beyond Google’s prior product reviews updates to evaluate reviews of any topic that is reviewable, including: Services and businesses. Destinations. Media (e.g., games, movies). Google has changed the name of its “product reviews system” to “reviews system” and has altered the language in multiple parts of its guidance documentation around product reviews to now apply to all types of reviews. ...

Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search.  Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it?  Generative AI brings a meaningful shift with vast possibilities for the future of search. The potential for disruption makes it an exciting time for the industry.  Curious about the strengths and weaknesses of traditional search engines versus AI chatbots, I ran 100 identical queries in both Google search and ChatGPT. The results revealed that each approach has its own advantages in certain situations. This article covers key areas where traditional search engines and AI chatbots like ChatGPT have the upper hand. Advantages of traditional search Where do search engines have the edge? Four areas will be hard to shake from consumers’ minds. Facts and figures (birthdays...

  Every time a user searches on Google he asks the search engine’s help to get his problem solved or need satisfied. But Google is not your sales rep. Google wants to show the websites that it thinks are the best solutions for any query. You can help Google to choose you to be there on the 1st page and better: on top positions on the 1st page. It’s up to you to get there and fulfil the users’ needs. That’s why you need SEO. Let Exposure By Design help you to design and implement a campaign to get you started. #DigitalMarketing #Advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ Related Post : https://posts.gle/pJQfy4

How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are you are throwing money away on brand terms. “Lone Rangers” are your brand terms that rank #1 in both paid and organic search but have no other competitors bidding on them. Why pay for those clicks? Some enterprise brands with large paid search investments waste millions each year. Adthena’s research shows brands can save up to 20% of their PPC budgets annually by eliminating spend on these Lone Rangers. Don’t let your budget go to waste! Download How to Get 1 in 5 Dollars Back on Brand Search to learn everything you need to know to reduce brand search costs and reinvest in higher-performing search terms. The post Stop wasting your search budget appeared first on Search Engine Land.

TikTok sellers are being invited to be the first to sign up and try out TikTok Shop before its public release. Now open in Beta. I received the email below this afternoon. Though I’m not a seller, nor do I manage any TikTok ecommerce accounts. What is TikTok Shop. TikTok Shop is an ecommerce solution designed to boost sales and brand growth on TikTok. It allows users to discover and purchase products from their favorite creators and brands in a single, smooth experience. Those who join as beta sellers will gain exclusive access to TikTok Shop and have the opportunity to provide valuable feedback for product improvement. Moreover, for a limited time, they will be able to take advantage of an exclusive promo offering 0% Referral Fees for the next 90 days. Sign up. To participate in TikTok Shop, sellers need only click the link in your email invitation. But if you didn’t receive an invitation, then you can access the Beta signup here. Why we c...

Google expanded displaying shipping and return information in its search results last week and added new return policy documentation in the product structured data help section specific for merchant listings. Today, Google has expanded the number of countries that can use applicableCountry required property from 25 countries to a total of 50 countries. What changed. Google updated the return section of this structured data help document to write, “You can specify up to 50 countries.” Previously it said, “up to 25 countries.” Here are before and after screenshots: Before it said 25 countries. Now it says 50 countries. More shipping and return snippets. Some are now noticing more search result snippets in Google Search showing the shipping and return snippets. Here is one example: Last week, Google announced that it will now display shipping & returns info in Google Search results. Like product pricing, this info is based on structured ...

Looking to generate more revenue & qualified leads from your website? You’re in the right place! There are dozens of web design companies in the Brisbane area alone, but when it comes to your marketing dollar you need to invest in the firm with a solid history of building only the most effective online marketing. For Digital Marketing Consultants in Brisbane Exposure by Design is the place to call. Let Exposure By Design help you to design and implement a campaign to get you started. #DigitalMarketing #Advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ Related Post : https://posts.gle/pJQfy4  

In the first quarter of 2023, Alphabet Inc., the parent company of Google, reported a slight decrease in advertising revenue, while search saw an increase of almost 2% YoY. Overall impressions. Overall, these results suggest a mixed performance for Google’s advertising platforms in terms of ad impressions. Even with all of the layoffs, Google has entered the first quarter of this year with nearly 27,000 more employees than last year. Though, it was noted that “the number of employees includes almost all of the employees affected by the reduction of our workforce. We expect most of those affected will no longer be reflected in our headcount by the end of the second quarter of 2023, subject to local law and consultation requirements.” Dig deeper. You can read the full report here. Why we care. Google is still the main player in search, but it’s declining revenue is a sure indication of the downturn in the economy. Until the economy turns...

Are you struggling with your content marketing strategy? Do you lack time, resources, and a clear purpose? The Content Marketing Quick Start Guide from MoreVisibility is here to help! This guide provides tips and guidance to jumpstart your content planning and creation, helping you overcome common challenges such as lack of time, strategy, or production resources. One of the most critical aspects of content marketing is Google E-E-A-T, which stands for experience, expertise, authoritativeness, and trustworthiness. In this guide, you’ll learn how to create content that meets these guidelines, ensuring that your website ranks higher in search engine results and drives more traffic to your site. The guide will walk you through the different types of content you’ll need to plan, create, and optimize. Visit Digital Marketing Depot to download the Content Marketing Quick Start Guide. The post Create high-quality content that meets Google E-E-A-T standards appea...

Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. The features are: Yelp Guaranteed. A satisfaction guarantee program designed to provide peace of mind to users who request quotes from home service professionals. An advanced search experience powered by Artificial Intelligence (AI) and Large Language Models (LLMs), helping users discover and connect with appropriate businesses for their needs. Immersive video, interactive topics, and new reactions in reviews, which are designed to make Yelp contributions more engaging. Yelp Guaranteed is a satisfaction guarantee program that offers users up to $2,500 back if something goes wrong with their home improvement project. By participating in the Yelp Guaranteed program, businesses signal their commitment to quality service and customer satisfaction. Program participants post a Yelp Guaranteed badge on their listings. How it works....