Exposure By Design

We provide you with a total online marketing solution, tailored to YOUR specific business needs; an innovative, attractive & professional web design that will assist you to open new markets for your business is just the BEGINNING! Our quality assurance procedures will ensure you have a web presence with maximum impact and our experienced search engine marketing consultants will increase qualified, targeted sales leads from the major search engines. Let Exposure By Design help you to design and implement a campaign to get you started. #DigitalMarketing #Advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ Related Post : https://posts.gle/ywQLGY  

In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particular, men earn significantly more than women in senior positions. Additionally, the data revealed that women were more likely to have changed jobs or received promotions more recently than men, highlighting the ongoing churn in the job market. This article will dive deeper into the survey’s key findings, examining the implications for professionals and organizations in the surveyed regions. Overall, men earned 26% more than women. Despite advances in gender equality and the growing number of highly competent and qualified female marketing professionals, it remains a pervasive problem. Men: $105,250 Women: $83,265 These results, based on a sample size of 267 individuals, suggest that gender pay inequality remains a persistent issue in the surveyed regions. This pay gap can be attributed ...

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. This article covers the events you can track by default and how to set up custom events, along with suggested use cases for each. Built-in events Out of the box, GA4 includes events for several categories that can be automatically collected, including the following as of the time of this article. Page view The page_view event fires whenever a page is loaded or the browser history state changes. This can’t be disabled. Scroll tracking The scroll event fires when a user scrolls 90% of the way through a page. Outbound click tracking The click event only fires for clicks leading to separate domains. Site search This tracks in...

Let’s set the record straight. Google News optimization is not only for news sites. Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy. Google News-driven results send over 24 billion clicks per month to publishers. Here’s how to claim your share. Google News aggregates and amplifies story exposure Google News is an aggregator that offers somewhat newsworthy local and international stories from numerous sources, categorizing content into topics. I say “somewhat newsworthy” because what Google defines as “news” is now lax. The publisher no longer needs to be a dedicated news site. You can get in with your blog if you regularly produce high-quality, original and timely content. You may get in without knowing it, as Google automatically considers any content in its index that complies with Google News content policies for in...

  Maximise your online marketing with an incredible Website Design. Our website design team is expertly experienced in creating and enhancing websites designed to showcase your business while maximising your return on investment, making your website project not an expense but an investment… Let Exposure By Design help you to design and implement a campaign to get you started. #DigitalMarketing #Advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ Related Post : https://posts.gle/82VFM5

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Why we care. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. The keys to earning that higher compensation? Seniority, role and the size of the company or organization you work for. By the numbers. VP and C-level positions earn the most – $220,613 in annual compensation, on average. Directors and senior directors earn $122,760; managers $87,688; and staff $60,866, all on average. Average search marketer salaries in U.S. dollars. Those who hold the position of VP or higher make 3.62 times more than their staff, according to our survey. VPs and higher make 3.62 times staff Salaries vary greatly within roles. Averages sometimes can be misleading. So let’s break that down a bit further to get a more nuanced view: VP a...

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually assess: Where this target audience is. (What platforms are they on?) Where they are engaging with content. What type of material they are consuming. And most importantly, how to win their trust and keep it. On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Enter Reddit Ads. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences. This article will outline tactical recommendations if you want to test the platform for the first time or need help to improve current campaigns. 1. Conversation placement ads > standard ads Why use standard promoted ads when ...

OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach that total ever. This smashed the prior record of nine months set by TikTok. Since then, other key announcements have followed: On Feb. 7, Microsoft announced the launch of the new Bing, which incorporates Bing Chat powered by ChatGPT. On March 14, OpenAI released a new version of ChatGPT based on the long-awaited release of GPT-4 (which was three years in the making). On March 21, Google made Bard available to the public (via a waitlist). This quick succession of announcements has left us with one burning question – which generative AI solution is the best? That’s what we’ll address in today’s article. Platforms tested in this study include: Bard. Bing Chat Balanced (provides shorter results). Bing Chat Creative (provides longer results). ChatGPT (based off o...