Exposure By Design

  Maximise your online marketing with an incredible Website Design. Our website design team is expertly experienced in creating and enhancing websites designed to showcase your business while maximising your return on investment, making your website project not an expense but an investment. Let Exposure By Design help you to design and implement a campaign to get you started. Check out more About Us! https://bit.ly/2V4R9n5 info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ https://exposure-by-design.business.site/posts/6904375992597002992?hl=en #digitalMarketing #advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation

30-second summary: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a metric that identifies the number of exits from your site, and, as with entrances, it will always be equal to the number of visits when applied over your entire website Use this metric in combination with particular content pages in order to determine the number of times that particular page was the last one viewed by visitors Pages that fail to meet visitor expectations, don’t provide clear navigation, talk about features rather than benefits, and content that’s not actionable all increase bounce rate Google Analytics provides valuable intelligence into how visitors find, interact with and leave your website. This intelligence is central to improving both user experience and the profitability of your website. Google Analytics provides many useful me...

30-second summary: Global recession and cost of living crisis will not dampen the gifting spirit and consumer spending For the 2022 holiday season, ecommerce retailers forecast $262 billion in revenue which surpasses the $205 billion benchmark from 2021 If you found yourself Googling “ideas to boost ecommerce holiday season revenue” we have answers for you! Our latest guide uncovers the 8 sides of a robust, proven-to-work ecommerce SEO strategy that will help propel your sales Holiday season brings with it many things. One of them being ecommerce revenue. Despite the global recession and cost of living crisis, the 2022 holiday season will see people spending. Economists at Deloitte forecast ecommerce revenue of around $262 billion which is a 13.5 percent growth. The question here is, how do you get a share of this $260 billion ecommerce pie? By working on improving your ecommerce SEO. Source: Axios Search engines push 37.5 percent of all traffic...

  A quality SEO strategy can help you dominate both local and global search engine results. But if you’ve got a specific market area that you’re interested in pursuing, increase your competitive advantage by taking a “geo-targeted” focus to your SEO efforts. Improving your search engine rankings this way prioritises cities or market areas that are most relevant to your business and customer base.local-seo brisbane internet marketing Our search engine marketing team will work with you to compile a quality list of local search terms, and then help you build your organic SEO rankings through search engines’ online business directories and more. Our team of search engine optimisation professionals are ready to go to work for you! Contact us today to learn more about how a local search strategy can help you build your business. Let Exposure By Design help you to design and implement a campaign to get you started. Check out more About Us! https://bit.ly/2V4R9n5 info@exposurebydesign....

30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on Shopify can determine how well these pages perform Shifting reliance from canonical tags to rich internal anchor text helps build relevancy Can anything stop the relentless rise of Shopify? Back in 2012, the landscape was dominated by WordPress, Magento, and Joomla. Fast-forward 10 years and many in the industry now see Shopify as the leading ecommerce platform, with the others going from leaders to laggards. There are of course multiple reasons for Shopify’s rise to prominence, but arguably one of the biggest factors is that the platform is much more technically accessible than other ecommerce infrastructure providers. Getting your head around a fresh Magento install or working out how Joomla works (which is still a mystery to me till date!) often requires a certain level of technical know-how. And, if you don’t possess it, then y...

30-second summary: SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused All SEO clients are different. It is important to understand their prior experience in SEO before developing your relationship management strategy with each of them. Getting to know a new lead and their decision-makers will help you position your service in a more useful and easy-to-understand way Educating clients is often necessary for them to know what to expect from an SEO service SEO is an often misunderstood industry. I’ve seen quite a few business owners who assume that an SEO consultant has some sort of magic button that can boost the site’s organic search visibility within a certain amount of time. While a decade ago that may have been the case, the SEO industry has evolved far beyond manipulative tactics that (to be quite frank) used to work like a charm in the past. Today’s SEO is about making websites ...

Black Music Month is a celebration of the substantial African American influences on music and songwriting in American culture. Each year, Pandora, the music streaming platform, honors Black Music Month with dedicated programming. In June 2022, its Black Music Month celebrations were topped off with a 3D out-of-home billboard in Times Square. Pandora worked with BCN Visuals to create this unique 3D billboard that was the first of its kind to use choreographed motion capture technology. The accompanying digital strategy made this Black Music Month celebration a triumph in ‘phygital’: Over eleven million impressions were generated by the billboard, live event, and social sharing Over five times the impressions were recorded for Black Music Month 2022 compared with 2021, 765% increase in listening to Pandora stations To learn more about Pandora’s Black Music Month out-of-home experience we heard from Anna Villierme, VP of Brand and Consumer Marketing at Pandora, and Davide...