How upskilling your paid advertising skills will tackle economic downturns
30-second summary:
Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide huge efficiencies and minimize the impact of cuts
Creating an upskilling program does not need to be expensive or time-consuming if a well-thought-out strategy is adopted and results are constantly measured
Nurturing your own in-house talent pool also increases business resilience, improves marketing innovation and creativity, and reduces reliance on third-party operators
Choosing the right skills for your team to acquire depends both on your immediate goals and long-term business strategy – done right you can steal a march on your competitors
Sarah Gilchriest, Global COO of Circus Street , discusses the key skills brands need to cultivate to stay competitive during an economic downturn
We’re entering what is likely to be a pretty tough global recession. As consumer sentiment worsens, brands w...