Exposure By Design

  Looking to generate more revenue & qualified leads from your website? You’re in the right place! There are dozens of web design companies in the Brisbane area alone, but when it comes to your marketing dollar you need to invest in the firm with a solid history of building only the most effective online marketing. For Digital Marketing Consultants in Brisbane Exposure by Design is the place to call. Let Exposure By Design help you to design and implement a campaign to get you started. Check out more About Us! https://bit.ly/2V4R9n5 info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ https://local.google.com/place?id=11331915542443172114&use=posts&lpsid=CIHM0ogKEICAgID2mu3aiQE #digitalMarketing #advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation

The past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked an estimated $9.7 billion worth of products each day, though this pales in comparison to the impact of the pandemic and the Ukraine-Russia War. Despite its impact on our lives, the supply chain and B2B brands have a reputation for being unglamorous. DHL Supply Chain recognized this perception and began a journey to breathe fresh air into its B2B brand, coining it ‘The Ultimate Sidekick’. The campaign contributed to: 5,586 leads in Salesforce for 2021 Impacted 50% of gross profit in Q4 2021 Increased global Net Promotor Score (NPS) from 36 to 50 by Q4 2021 Achieved 90% client renewal rate Jaclyn Pannell, Head of Global Marketing Campaigns at DHL Supply Chain, walked us through DHL’s award-winning B2B campaign, from omnichannel strategy through to personalization. Being the Robin to B2B’s Batman Chances are, you are fa...

  Remarketing is the most important piece of your marketing. Now you can target people that have shown interest in your products or services. Let Exposure By Design help you to design and implement a campaign to get you started. Check out more About Us! https://bit.ly/2V4R9n5 info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ https://local.google.com/place?id=11331915542443172114&use=posts&lpsid=CIHM0ogKEICAgID2mu3aiQE #digitalMarketing #advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation

30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on Shopify can determine how well these pages perform Shifting reliance from canonical tags to rich internal anchor text helps build relevancy Can anything stop the relentless rise of Shopify? Back in 2012, the landscape was dominated by WordPress, Magento, and Joomla. Fast-forward 10 years and many in the industry now see Shopify as the leading ecommerce platform, with the others going from leaders to laggards. There are of course multiple reasons for Shopify’s rise to prominence, but arguably one of the biggest factors is that the platform is much more technically accessible than other ecommerce infrastructure providers. Getting your head around a fresh Magento install or working out how Joomla works (which is still a mystery to me till date!) often requires a certain level of technical know-how. And, if you don’t possess it, then y...

Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website. With so many rank tracking tools in the market, how do you know which one is the best fit for you? This list includes some popular rank tracking tools, showing what scope of tasks they offer based on different pricing models. 1. Rank Tracker by SEO PowerSuite Rank Tracker from SEO PowerSuite enables you to track keyword positions, analyze SERPs, research keywords, explore competitors, and make estimates for SEO and PPC campaigns. The accuracy and volume of keyword data make it a decent competitor of industry-leading rank-checking tools, such as Semrush or Ahrefs. Meanwhile, Rank Tracker is affordable for small businesses. It is also cost-efficient when it comes to large SEO agencies. Main f...

  Potential clients are searching online for businesses like yours. Are you being found? Do you even appear? SEO will help you to appear in the search results. Let Exposure By Design help you to design and implement a campaign to get you started. Check out more About Us! https://bit.ly/2V4R9n5 info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ https://local.google.com/place?id=11331915542443172114&use=posts&lpsid=CIHM0ogKEICAgID2mu3aiQE #digitalMarketing #advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation

The all-important Q4 holiday shopping season is nearly here. SEO will once again be a critical channel for brands to increase their visibility and sales.   Ahead of the 2022 holidays, enterprise SEO platform BrightEdge has shared its latest research with Search Engine Land on what retailers, brands and publishers should know. The insights are based on tracking 6,000 ecommerce keywords in 10 categories, which the company has been doing for the past three years. Here’s what to know: 1. Brands and publishers are big competition for retailers. Retailers are no longer just competing for visibility with other retailers. Now they’re competing with brands that have adopted direct-to-consumer models. Plus, publishers that provide reviews and product overviews have made significant gains in Google’s search results. For top ecommerce keywords: Retailers own 57%, down from 70% in 2020. Brands occupy 23%, up from 18% in 2020. Publishers have 11%,...

You’ve set up your Performance Max campaigns and maximized the data and insights. Now what? Your primary goal with Performance Max is to enable the algorithm to do its job well. Like most things in life, you get what you give. The AI can perform better if you provide stronger data inputs (data feed + audience signals + creative assets) and outputs (tracking). Machine learning can only make smart choices when we teach it what is valuable to us. This is why it’s super important to ensure your campaigns are tracking conversions properly. PMax requires patience: give it 2-4 weeks to gain momentum while making limited incremental changes. Bid strategy Depending on your product/goal. We typically recommend starting with Maximize Conversions so the system can gather data. Once you have solid historical data, you can layer on a target CPA or switch to Maximize Conversion Value with target ROAS. If you find that you’re not spending your ...

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Join Vishal Maru, VP of solutions at iQuanti, as he discusses the three value-added tasks marketers should focus on and also learn best practices to enable automation effectively. Register today for “How Google Paid Search Automation Has Changed the Game for Marketers!” presented by iQuanti. The post Webinar: How Google paid search automation has changed the game for marketers appeared first on Search Engine Land.