Exposure By Design

  Digital Advertising creates powerful opportunities to tell brand stories at scale and in context. Through ads on various devices and channels, marketers can reach larger audiences in a way that is real-time and increasingly personal. Let Exposure By Design help you to design and implement a campaign to get you started. Check out more About Us! https://bit.ly/2V4R9n5 info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ https://local.google.com/place?id=11331915542443172114&use=posts&lpsid=CIHM0ogKEICAgID2mu3aiQE #digitalMarketing #advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation

When it comes to marketing a product, videos outperform almost every other marketing strategy. Especially with video-centric social media platforms, like YouTube, TikTok, and Instagram, rising above other platforms, more and more businesses are now allocating bigger budgets for creating video content to promote their products. Although, bigger budgets don’t always mean higher reach in your campaigns. If you take look at most of today’s trending videos, you’ll notice that it’s the creative and memorable videos that rank at top of every list. You don’t need big marketing budgets to make a great video. As long as you pick the right product demo video template, you can make innovative videos without much effort. Explore our handpicked collection of product demo and promo video templates for After Effects and start making your own videos right now! Colorful Product Promo After Effects Template This is a bright and colorful video template designed to help promote your products

Colorful landscapes, mesmerizing views of nature, and the richness of different lands are just a small part of what you can imagine when we touch on the theme of travel PowerPoint templates. These examples are a great way to quickly and easily create a travel-related presentation. Whether you’re showcasing your own travel photos, creating a presentation for a particular hotel, or making plans for a trip, loads of these travel PPT templates will fit the bill. These travel PowerPoint templates are really helpful for travel agencies, for introducing new hotels and places for vacation, for teachers in schools and universities, for working on international projects, and so on. Travelics – Travel PowerPoint Template Travelics is a modern tour and travel PPT presentation download. You’ll get over 30 customizable travel slides here, as well as custom color themes. Travelics also has infographics, vectors, and charts that you can use. Instead of free PPT templates for travel, use this

Fancy a beer? How about a virtual one? Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. Swapping out hops for pixels, Heineken unveiled their new beverage in mid-March at their Virtual Brewery on the metaverse platform Decentraaland. You could forgive those who attended the virtual launch for feeling a little thirsty back in the real world – however, they didn’t need to wait long for Heineken to launch ‘the world’s first ‘in real life’ metaverse bar’. With an attitude towards the metaverse as refreshing as their latest beer, Heineken took an ironic and self-aware approach to their metaverse launch, resulting in close to two billion impressions . They then backed this up with an unforgettable real-world experience. We pulled up a bar stool and spoke with Rob van Griensven, Global Digital Director at Heineken about taking

To provide more flexibility in advertisers’ goals, strategies, and conversion journeys, TikTok is introducing a flexible Attribution Manager. The new feature enables users to set custom attribution windows on the TikTok Ads Manager.  Why the change.  TikTok realizes that every advertiser is different in regard to the actions their target market takes after clicking an ad. If the goal is brand awareness, a click or like is a sufficient objective. However, if the advertiser is selling a service or high-ticket item, the conversion journey looks different and can often take longer.  New options.  The original and default attribution windows are set to 7-day click and 1-day view. This means that potential customers have 1 day to convert after an ad is viewed, or 7 days after the ad is clicked.  The new options available for advertisers are:  Click-through (CTA): 1, 7, 14, 28 day View-through (VTA): off, 1 and 7 day Best practices.  To get the most out of the new a

“Not all Google updates are equal,” said Glenn Gabe, SEO consultant at G-Squared Interactive, in his presentation at SMX Advanced. “Google pushes thousands of changes per year, but some are small and some are large.” Whenever a new Google algorithm update is announced, SEOs often spend a lot of money, time, and resources optimizing their sites. And while this can be a good thing, as it helps improve these properties, it can also distract marketers from higher priority tasks when the update is overhyped. For example, many sites worked heavily on improving Core Web Vitals even though the page experience signal is lightweight (more of a tiebreaker). Gabe showed examples of sites that saw no movement at all when their CWV scores were “poor” and “good”. Source: Glenn Gabe Source: Glenn Gabe To properly address these updates — and discern what impact they will have — Gabe offered SEOs a few tips that can help them get to the heart of the issue. Don’t jump to

Have you noticed this trend in website design: layers on layers? I feel like I’ve been seeing more of it everywhere recently, and it’s a polarising one! This is a design technique that can range from amazing in terms of visuals and usability to disastrous quickly. It’s clear that there’s a middle ground where it works, but it’s very easy to go too far! Here, we’ll look at some ways to use it most effectively and a little more about what this design trend is about. Identifying the Design Trend Websites featuring this trend include multiple layers that come together to tell a visual story. Layers are often interactive and include animated or scroll effects, but that is not always the case. (Sometimes these designs are static with a layered look.) Three layers is the standard for most element here: Background: Often an image, texture, or static layerMiddle ground: Often some type of image or interactive elementForeground: Often includes typography or imagery (the middle- and f

  Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. Get to know your audience and allow them to know you personally which can help to create brand loyalty. Let Exposure By Design help you to design and implement a campaign to get you started. Check out more About Us! https://bit.ly/2V4R9n5 info@exposurebydesign.com.au https://exposurebydesign.com.au https://www.facebook.com/Exposurebydesign/ https://local.google.com/place?id=11331915542443172114&use=posts&lpsid=CIHM0ogKEICAgIDOuM6dAw #digitalMarketing #advertising #websitedesign #exposurebydesign #SocialMediaMarketing #SEO #SearchEngineOptimisation

In the first episode of the ClickZ Marketing Masters Podcast, our host Tim Flagg speaks with Christopher Kenna, CEO and Co-Founder of Brand Advance. They discuss what it takes to be a great marketing leader and take a deeper look at how brand engagement with minority communities has shifted. Kenna shares his expert insights on the impact of technology, how the success of such engagement is measured, and the challenges facing the marketing community looking forward. Kenna builds on vast experience from his role at Brand Advance – who connect brands and agencies with diverse communities through Diversity Media, Technology, and Insights – and significant advisory work for ITV, Outvertising, and more. He discusses how and why spending on minority-owned media and minority representation in media advertising has changed so significantly over the past three years in particular; what has happened to the brands who fail to keep up and why they are now obsolete; and takes a brief look at Gl